In these days is experiencing a very interesting discussion about the use of terminals that users of Android and Apple give to it. Everything has started by the data provided by IBM about Black Friday, mayor day shopping online year-round. The data indicate that there is more online purchases made from mobiles and tablets (5.2% in 2010, 24% in 2012) which is normal, but not so much breakdown.
In all the years in which these data have been published see as the percentage of purchases from mobile products Apple (iPhone and iPad) are above 70% (73% in 2010, 71% in 2011 and 77% in 2012). Instead purchases from not only Android do not grow but that decrease (relatively to Apple). And all this in a context of far superior to Apple’s growth of Android terminals.
I.e., we have more terminals Android, and growing at a higher rate than Apple, but Black Friday purchases still being mainly carried out by Apple users. Why this is so? There are quite a few theories, I am going to give my vision.
Android is the new Nokia
I still remember when the normal mobile phone that looked down the street was a Nokia. Came out so many models that it had everything from high-end to low-end, but it was normal. What was the pattern of behavior that had a Nokia user? Because it depended on. They were that much called and who called little. When everyone has a Nokia you can not generalize.
Today it is normal people with an Android. If you are an operator between the terminals that will offer you sure there are a few Android, although the pattern is just call and send messages.
It is true that these Black Friday data are only us but I think that the situation is similar. The operator offers a mobile and surely if you do not want to pay a lot will be an Android available.
On the other hand the user who has an iPhone or an iPad is a more defined, more uniform, segment that It makes a more intensive use of the terminal. Therefore, that this comparison should be made between high-end terminals. I’d like to see data disaggregated by terminals, for example users with iPhone5 against Samsung Galaxy SIII. Sure that we would not see so many differences.
Low range, messaging and little else
How many people do you know to who want a smartphone only to have Whatsapp? I a few. I.e., today if you do not want to stay outside certain circles you need a smartphone. And for this using an iPhone is killing flies to Cannon.
Many people use mobile low-end because what he wants is really a mobile phone as the lifetime but having Whatsapp, Facebook Chat, or something similar. In the U.S. should take place, and therefore these people either do not buy online or does it from the PC. They are intensive users of the mobile more than to have contact with other people (as before it was sms).
And we are back to the same point of departure, the comparison should be equality of ranges. Otherwise we are comparing different types of people. Terminal having is not the key factor, but the use that you want to give.
The difference of purchases by users of Android and Apple is more that Android has a much larger range of products that Apple. Apple users are people seeking such product in its entirety and squeezed the most. Among Android users of course that there are people as well (editors and many readers Xataka Android what we are), but there is also people who use the terminal for certain specific tasks (communication) and others who simply have an Android because the operator has given it.